Simple Search Engine Monitoring Authority Labs

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Search Engine Monitoring is an essential part of every SEO campaign and an absolute must for internet marketing experts. Locating and implementing amazingly powerful and effective tools can make the difference between success and failure.

Keeping track of your actual search engine rank can be an interesting task, especially for small business owners and individual website owners who do not have a lot of search engine optimization experience and know-how. And for the experienced search engine optimization professional, or marketing professional, there really has not been a simple yet informative and useful solution for keeping track of search engine rankings for the various domains you oversee. That has changed.

Enter Authority Labs.

Authority Labs is a fairly new business located in the Phoenix metropolitan area. Their flagship website is authoritylabs.com. It is this courageous group which has taken on the challenge of refining search engine ranking reports to a wonderfully zen level.

What the people at Authority Labs have managed to do is create more with less. They call it simple, “Simple Search Engine Monitoring,” but as any professional or better yet, hacker, would attest, there is a powerful beauty to taking things down to an elegantly simple state. With Authority Labs you know where your site ranks, every day, with major search engines such as Google, Yahoo! and Live, for up to thousands and even an unlimited number of keywords.

Authority Labs has the steps listed as pretty much one through six, but that is to take advantage of some of the awesome features they offer. The reality of the situation is only the first two or three steps are necessary to start tracking and receiving ranking reports for your domain(s). This is easy enough where even people who are self-proclaimed “computer illiterates” could quickly get into and understand what is going on with their search engine rankings.

The basic steps to getting started with Authority Labs are as follows:

  1. Create your Authority Labs account. This is an especially nice deal when you have a 30-day free trial for every account! This is done from http://authoritylabs.com
  2. Add Domains. Once your account is created, you can start adding domains to monitor immediately. Within your account Dashboard is a simple form text input field which says, “enter a domain here,” with an “Add Domain” button right next to it. Simple enough.
  3. Add Keywords. After you have added a domain or several to your account, you just select a domain to view it’s ranking report, and you will see another simple form text input field, this one empty, with an “Add Keyword” button clearly visible to the right of the input field. For example, we added, “advanced seo tactics” with and without the quotes, to our domain of seomire.com. So now we can monitor how we are ranking on search engines for these keywords.

Currently, a Basic plan with Authority Labs allows you to monitor a total of ten domains and one-hundred keywords. If you would like to keep track of more domains and keywords, Authority Labs also offers Plus, Pro, and Enterprise packages with currently the following monitoring options:

  • BASIC: 10 domains, 100 keywords total
  • PLUS: 25 domains, 250 keywords total
  • PRO: 50 domains, 1000 keywords total
  • ENTERPRISE: unlimited domains, unlimited keywords

In addition to just showing you your current search engine ranking, Authority Labs tells you when your rank goes up or down, and by how much. If your site goes from a ranking of 61 to 60 in a particular keyword, this is good news! You can use this to track any changes with any promotions or campaigns you are running. Essentially, you can see how effective your efforts are, on a daily basis.

Some other features Authority Labs offers is the ability to graph data with a single click, add users so you can share your data with other people, and receive e-mail reports. All of these allow you to have a very quick and easy to understand view of where your internet domains are ranking with search engines, and how to rank better by using the information provided by Authority Labs.

When we contacted Authority Labs for this article, Chase Granberry told us in an e-mail, “We built this because rank monitoring has always been a pain with bloated software you have to install or websites that are too complicated to use. We kept it simple so that anyone could easily use it, from professional SEOs to business owners.”

After using Authority Labs’s ranking reports services for a couple months now, we believe Authority Labs has succeeded in simplifying the processes involved in monitoring search engine rankings for internet domains and keywords.

Anyone who needs to keep track of where their website(s) are ranking with search engines, we highly recommend you give Authority Labs the opportunity to give you a strategic edge with clear and simple insight about your domains.

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