SEO Mire

The Importance of Page-One Visibility

Feb 18

Javierseo budget, internet marketing, search engine marketing, search engine optimization, sem, seo No Comments

iCrossing released a paper on how important first impressions are. Here is an excerpt from their research page:

A brand’s position on search engine result pages (SERPs) is critical to driving site traffic. iCrossing analyzed natural search results for non-branded keywords for 10 clients and found that more than 95 percent of all site traffic from search engines comes from page-one results … Our findings also validate the trend towards longer keyword search strings by users and that there are opportunities for marketers to improve their page-one rankings by optimizing for keywords that show up lower in the results. In order to compete for today’s sophisticated online consumers, brands must have a deep understanding of how users arrive at their website, and the tools and know-how to optimize their site to stay in front of the consumer at every step of the purchase cycle.

2 China Schools Said to Be Tied to Online Attacks

Feb 18

Times Enemyseo China, insecure news, news, Taiwan No Comments

2 China Schools Said to Be Tied to Online Attacks
By JOHN MARKOFF and DAVID BARBOZA
Published: February 18, 2010

SAN FRANCISCO — A series of online attacks on Google and dozens of other American corporations have been traced to computers at two educational institutions in China, including one with close ties to the Chinese military, say people involved in the investigation.

They also said the attacks, aimed at stealing trade secrets and computer codes and capturing e-mail of Chinese human rights activists, may have begun as early as April, months earlier than previously believed. Google announced on Jan. 12 that it and other companies had been subjected to sophisticated attacks that probably came from China.