RSSThe Importance of Page-One Visibility
Feb 18
seo budget, internet marketing, search engine marketing, search engine optimization, sem, seo No Comments
iCrossing released a paper on how important first impressions are. Here is an excerpt from their research page:
A brand’s position on search engine result pages (SERPs) is critical to driving site traffic. iCrossing analyzed natural search results for non-branded keywords for 10 clients and found that more than 95 percent of all site traffic from search engines comes from page-one results … Our findings also validate the trend towards longer keyword search strings by users and that there are opportunities for marketers to improve their page-one rankings by optimizing for keywords that show up lower in the results. In order to compete for today’s sophisticated online consumers, brands must have a deep understanding of how users arrive at their website, and the tools and know-how to optimize their site to stay in front of the consumer at every step of the purchase cycle.
The original PDF is available at http://www.icrossing.com/articles/The-Importance-of-Page-one-Visibility.pdf. (local copy) It starts off with “in order to compete for today’s sophisticated online consumers, brands must have a deep understanding of how users arrive at their website,” which is something most people who tinker with SEO will eventually state, but it has fun eye-candy charts, and is essentially a decent piece of propaganda to validate your SEO budget to higher-ups.
