Fast Company’s Here’s an Idea That’s Not Quite Ripe

Oct 31

Times EnemyGeneral , No Comments

Here’s an Idea That’s Not Quite Ripe
By: Andrew Goldsmith October 31, 1997
Consultant Debunking Unit

How is a company like an orchard? In the minds of some consultants, we’re all field hands and they’re the Johnny Appleseeds of change. And the right way to work those trees? It’s advice we’ve all heard: pick the low-hanging fruit.

SeaBird Associates Inc., a Boca Raton, Florida sales-consulting outfit, gives this advice on its SalesDoctors Web site: “Take an orchard view of the situation.” In case of a severe frost, say these consultants, “your sales team needs to adopt an emergency ‘low-hanging fruit’ plan.”

This is a preview of Fast Company’s Here’s an Idea That’s Not Quite Ripe. Read the full post (543 words, estimated 2:10 mins reading time)
  • Share/Bookmark